Web & tools
Website, hosting, tooling: what a company site has to do and what you can skip.
Belongs here
- What a company site needs at minimum
- Load time and what it really depends on
- Mandatory legal information that must stay current
Does not belong here
- Tool rankings
- Affiliate recommendations
- Technical topics unrelated to running a business
The minimum that holds
Readable without JavaScript, correctly marked up, legal information current. Everything else is expansion.
In practice: the text sits in the delivered HTML, not behind script execution. Exactly one main heading per page. The right language in `<html lang>`. Imprint and privacy policy citing the statutes in force — since 14 May 2024 that means Section 5 DDG, not Section 5 TMG.
What load time depends on
Almost never the server. Usually images at camera resolution, third-party scripts, and fonts fetched from someone else's server.
An example from this site: the translation files weighed 18.8 kilobytes per view, although the browser needs only six of their sections. After restricting them, the delivered home page fell from 122 to 109 kilobytes. You find items like that by measuring, not guessing.
Posts on Web & tools
Read more5 min
Running a Website Check Yourself, Tool by Tool
Nine free tools, one fixed order: from the SSL grade through Search Console and PageSpeed Insights to matching the Google Business Profile — how a website check actually runs without an agency.
4 min
The Full-Service Agency Isn't the Safe Bet It's Sold As for Small Businesses
Hiring a full-service agency for the company website sounds like the safe choice — for small businesses it just moves the coordination overhead inside the agency, and the client pays for it.
5 min
How to tell whether a business website still holds up
Eight checks for a business website, each with the reasoning behind it and what happens if it's skipped — plus a note on when a free check is enough.
4 min
€275 a Year in Owner Time — What Quarterly Website Checks Really Cost
A worked example shows what a painting company spends in owner time on manual quarterly website checks — and where that effort stops paying off.
1 min
Start a Lighthouse Audit in Chrome
Lighthouse 12 in Chrome 131 checks website accessibility step by step.
1 min
Start Website Check with Speed and SEO Analysis
Run a website check using the free tool and evaluate the results. Each step names the concrete tool.
1 min
Run a Lighthouse Accessibility Test for a Website
This guide walks through checking a website for accessibility with Lighthouse version 12 in Chrome. Each step names the tool and consequences of skipping it.
2 min
Browser DevTools 2026: Practical Tips for SMEs to Optimize Websites
Learn how SMEs can use browser developer tools to quickly check and improve website performance, accessibility, and SEO.
1 min
Website Accessibility in 2026: Practical Steps for SMEs
Accessibility becomes the standard for successful websites in 2026. Learn how SMEs can make their online presence accessible and legally compliant.
1 min
Free Web Tools 2026: Practical Helpers for SMEs and Solopreneurs
Discover the best free browser tools in 2026 that help SMEs boost daily organization and productivity without extra costs.
1 min
Website Performance 2026: How SMEs Can Optimize Their Online Presence
Learn how SMEs in 2026 can generate more inquiries and secure competitive advantages through targeted optimizations of loading times, SEO, and user-friendliness.
1 min
Chrome DevTools 2026: How SMEs Can Optimize Website Performance Themselves
Chrome DevTools give SMEs practical ways to analyze and improve loading times, SEO, and usability directly in the browser.
Related questions
- Website, speed and visibility · What a company site has to do, what load time actually depends on, and what changed about visibility in 2026.
- Law on your own website · Imprint, consent, web fonts: the points where German websites are routinely out of date — with the statute and the date.
Other topic areas
- OrganisationFiling, responsibilities, recurring routines: structure that holds even when nobody is thinking about it.
- Everyday workThe part of the day that is not in the calendar: interruptions, small stuff, tasks between appointments.
- Time managementPlanning that survives a day full of disruptions — and the question of what has to be cut for it.
- BusinessQuotes, prices, client conversations: the commercial side that small businesses rarely write about.
- DigitalisationReplacing paper without destroying the process: what pays off, what needs funding, and what to leave alone.